This is just one of several competitive analysis features in the Rank Tracker software. Track your rankings vs key competitors in SEO PowerSuite. Many of the activities below are also summarized more generally in this post featuring an SEO competitor analysis checklist.
I also include this software in my post covering affordable SEO tools. With all of these goals in mind, let’s dive into a closer look at SEO PowerSuite and what it offers for analyzing SEO competition. Gain insights into competitor backlink profiles, strategies, and new link building opportunities for your own content.Understand relative strengths and weaknesses of a competitor’s high-ranking content.Identify competitor domain strengths and weaknesses.Track your rankings over time versus specific domain competitors for practically any number of keywords.Understand the concept of SEO keyword difficulty in your primary topic areas, and how this metric may influence your keyword targeting.Identify who your actual competitors are in organic search, and what types of content are ranking best for specific topics and user search queries.
Understanding your competition in organic search is critical to knowing what it will take to start beating them in SEO, including the question of *if* you can reasonably expect to beat them, based on your relative competitive strengths and weaknesses in a particular topic area. Improve Your SEO with Better Competitive Research and Insights